In the very best of times, the hospitality industry can make for a challenging career choice. The stress is often crippling and the rewards are often few. Some fall into the industry haphazardly, while others discover in themselves a creative brilliance that serves as an invaluable asset. No matter the talent involved, however, precious few businesses can survive without the leadership of a business professional to maintain focus, steering a large team of diverse workers toward established goals of financial and artistic achievement. A business without profit is not a business; it is an extremely stressful hobby.
This was the unheralded, but highly sought after talent of keith Lubow.
Keith first hired my previous PR firm for a big, splashy opening. That establishment opened to extraordinary financial success, and has thrived for nearly a decade after Lubow’s exit from the project. After working alongside this hospitality consultant on dozens upon dozens of projects, one truth was always made clear – the success of any restaurant or nightclub is entirely dependent upon establishing sound financial protocol. No chef talent can overcome poor financials, no PR “magic” can alleviate financial mismanagement. When introducing Keith to prospective clients, I often described him as “extremely difficult. You may very well hate him by the time he has concluded working with you. However, if you listen and make changes as he suggests, he can and will save your business.” Keith spoke honestly and indelicately, but he always worked with the success of the business as his foremost concern.
Most often, these troubled ships did not sink. Oftentimes, the project objective was never to resuscitate the restaurant, but to briefly revitalize the reputation so that the owner might sell the business, with owners often enjoying large financial gains, and tired chefs discovering the financial means for a well-earned retirement. Most often with his guidance, it was a sigh of relief for an owner to escape a troubled property without experiencing personal financial ruin. Rarely were the goals of these projects understood by the general public, yet most every project concluded with the intended result. In every case, however, Keith remained adamant that there was but one goal – steering egos, media, diners, and employees in a single direction of success. In my decade of working alongside this hospitality professional, he often spoke of one very personal project that could not be saved…one project out of fifty. Keith’s professional success rate, therefore, flew in the range of 95%, in an industry that most often witnesses a success rate of less than 5%, an enviable track record for a lifetime of dedication.
Those that discover great passions in the restaurant and hospitality industry are largely due to the close relationships formed. These professionals are often working in intimate, stressful quarters, most often with more time spent alongside co-workers than with family. This was true of my cherished friendship with Keith. Many a night was spent enjoying very good red wine, while discussing clients and creating individualized roadmaps to success. (He collected rare, vintage wines, yet only drank them when they could be shared with friends and associates!) I learned as much from this man as from any hospitality professional that I have ever worked alongside. He was extremely tough, but fair. He was often gruff and difficult, but he would lavish praise upon those around him that exhibited talent and dedication, often setting entire careers into motion. Most memorable is his large, loud laugh that would echo through the restaurant and the city. His was truly a personality that was “larger than life!”
Keith Lubow was a consummate professional and a friend and confidante to many. His stunning, superior intellect could easily disarm the unsuspecting (he earned a PhD that he rarely mentioned), yet often immobilizing listeners with hilarious tales of restaurant shenanigans, all hysterical and entertaining (and a few perhaps actually true). Above all, Keith was loyal to a fault. His oversized persona, his love of fine foods and extraordinary wines, and his long lasting friendship, camaraderie and professionalism will be dearly missed.
RIP, old friend.
Wishing you a safe & happy New Year.
May it be filled with good food, good friends and good times.
Cherish every damn minute.
And remember to laugh. Laugh a lot and laugh loud.
We look forward to sharing every moment of it with you.
DCPR has made a contribution to The Midnight Mission of Los Angeles
in honor of our friends, business associates, and loved ones.
We invite you to explore the good works
of this life changing and life affirming organization
and to give of your time and talents as you are able.
The Los Angeles Midnight Mission
THREE VALENTINE’S DAY DESTINATIONS IN LOS ANGELES
Romance, Dining & Champagne
For the Indulgent and the Budget Conscious
Takami Sushi is bleeding red romance this Valentine’s Day! Boasting 360 degree vistas of Los Angeles and beyond, Takami Sushi and elevate lounge will swing open their doors this Valentine’s Day to reveal a sea of romantic red. Guests will arrive to enjoy The Piper Heidsieck Salon – large swaths of the space formerly known as elevate lounge will be transformed into a French Salon of beguiling romance. Decked out from floor to ceiling in hues of red, dark reds, light reds, and really, really reds, The Salon will greet couples with two glasses of Piper Heidsieck and two house made French macaroons to set the mood. Guests may relax in the salon, soak up the breathtaking views, or stroll into Takami to indulge in L.A.’s most romantic dining room destination. Twenty one floors above downtown’s Financial District, Takami offers guests the opportunity to dine on our menu of daily offerings, allowing guests to sip champagne and enjoy a light bite, or perhaps splurge with a feast of gastronomic proportions. To conclude your dining adventure, couples might choose to share a final bite of red – strawberry infused profiteroles with dark chocolate Grand Marnier made to order for this evening only, at which time every lady will be presented with a long stemmed red rose – with the compliments of Takami; however, you may claim full credit for the entire evening.
Guests may choose to enjoy only The Piper Heidsieck Salon, or enjoy dinner without visiting the Salon, or a whirlwind combination of both. No matter the choice of location for the evening, the decision to visit will be rewarded as the most romantic couples outing available in Los Angeles.
Takami Sushi is now accepting reservations for Valentine’s Day lunch and dinner service. Reservations are not required for The Piper Heidsieck Salon. The Piper Heidsieck Salon will offer guests two glasses of champagne & two French Macaroons for $22.00.
TAKAMI SUSHI & ROBATA
811 Wilshire Avenue | Penthouse
Los Angeles, CA 90017
For more information, or to make reservations
Please dial 213.236.9600 or visit www.takamisushi.com
LUCA ON SUNSET
Three Courses of Delicious Romance (For The Budget Conscious)
Chef/ Owner Luca Giorgetti and pastry chef Rebecca West have created a romantic getaway for those that seek to impress without bursting the bank account. Guests will arrive to a dimly lit dining room, sprayed from floor to ceiling in hues of romantic pink and red. Committed to simply prepared, yet tastefully delicious offerings, the $25.00 3-course Valentine’s Day Special might also be among L.A.’s most healthful offerings, as the chef is committed to not only organic and sustainable, but also a cooking style that incorporates virtually no butter (and other less-than-healthful additions) often disguised in restaurant menus. Picture yourself and your significant other relaxing among the Tuscan farmhouse that was the chef’s home for most of his life, dining on the Italian recipes that generations of his family have enjoyed, with a touch of California cooking sensibilities. Diners will be treated to “Love Me” Pirouettes to conclude the evening, delicious, fragile cookies that hold secret messages of romance for every guest to enjoy.
LUCA ON SUNSET The Valentine’s Day Menu
Puree of Roasted Beet Soup with Goat Cheese
Arugula, Fennel, Grapefruit, & Avocado Salad
House-made Shrimp Ravioli in a Vodka sauce (1/2 portion)
Chicken Breast stuffed with Spinach and Ricotta, Porcini sauce
Pan Roasted Striped Bass in a Balsamic Reduction
House-made Shrimp Ravioli in a Vodka sauce
Strawberry Bavarian and Almond cake for Two
“love me” pirouettes
Luca on Sunset
7950 W Sunset Blvd, West Hollywood, CA 90046
Validated Parking entrance on Hayworth
LOLA’S ON FARIFAX
Celebrates the Love Letters of Great Men (and not so great)
Loyal fans of the venerable Lola’s on Fairfax will be receiving a series of Love Letters from Lola, which will humorously vary from the innocent Valentine that one might have received in Kindergarten, to the stalker-ish, nightmare notes that one might have received in Los Angeles last week from the ex! Offering diners the opportunity to enjoy new Chef Reagan Moore’s menu, guests may opt to enjoy a few small bites with a glass of champagne, a full dining extravaganza paired with a bottle of Dom Perignon, or a romantic Valentine’s Day Menu prepared for this evening only.
Each guest that arrives for Valentine’s Dinner will receive a complimentary copy of The Love Letters of Great Men, which may be used by the gentlemen to prompt romantic conversation (or used as a pedestal for the nice bottle of champagne that graces the table). Romance made to order. Only in Los Angeles…
LOLA’S Valentine’s Day Menu
Shrimp & Tarragon Bisque
Organic Mixed Greens w/French Green Lentils,
Shaved Cucumber, Honey-Whole Grain Mustard Dressing
Orange-Fennel Marinated Chicken Breast,
Duchess Potatoes, Blue Lake Beans, White Wine Butter Sauce
Coffee & Chocolate Dusted Grilled Swordfish, Cous Cous,
Broccolini, & Pomegranate Sauce
Godiva Infused Dried Tart Cherry Chocolate Mousse
in a White Chocolate Cup
945 Fairfax Avenue
West Hollywood, CA 90046
323.654.5652 | www.lolasla.com
DCPR WISHES EACH OF YOU
A VERY HAPPY VALENTINES DAY,
FULL OF LOVE AND LOVED ONES.
THE VENERABLE LOLA’S ON FAIRFAX
On Re-Inventing the Martini. Again.
and a new vision of the martini.
Lola’s is reborn.
More than fifteen years ago, Loren Dunsworth, the glamorous matriarch and owner of Lola’s Restaurant, had an idea for a new cocktail. She sat at the bar with her staff, experimented, tasted, fussed and finessed, arriving at last with a new vision for the martini. That Apple Martini was to set the standard for an entire era of bar menus, with a huge celebrity clientele enticing patrons – and bartenders – to fly in from all over the globe to experience this new concoction that has now become a classic.
Much akin to the effect that James Bond had upon the martini, Lola’s was credited the world over for a new vision of a standard cocktail. And now, Lola’s is at it again.
Barman Jay Graham, a veteran of Lola’s since it’s earliest days, has re-envisioned the martini once again. In vogue with current mixology trends, Graham has created a new martini list that references spirit forward cocktails, all centered around one inventive new spirit – Tanteo Infused Tequilas.
Graham’s menu includes cheeky offerings such as the “La Vida Loca,” a mix of Tanteo Jalapeno Tequila, lime, olive juice and salt; The “La Bamba” presents a caramel flan of Tanteo Cocoa, rock candy syrup, butterscotch schnapps, and a dash of cream. From spirit forward offerings to savory and sweet, Lola’s once again brings a fresh new perspective to the art of the martini with a new compendium menu of all of the classic Lola’s offerings, categorized into headings of Sweet, Salty, Sour and Bitter, a favor to assist the uninitiated in traversing the infamous martini list, which often tenders from forty to sixty offerings.
As well, Dunsworth has created a new space in which to enjoy the new martinis – The new “Living Room” offers a romantic fireplace, surrounded by plush seating arrangements of sofas and club chairs, the perfect intimate setting for a martini and a small bite from Chef Reagan Moore. He has created an updated twist on classic comfort offerings, including a small bites menu for the cocktail crowds and a late night Breakfast menu, featuring an innovative twists on classic breakfast offerings.
LOLA’S | 945 North Fairfax Avenue | Los Angeles, CA | 90046
323.654.5652 | www.lolasla.com
As the Holiday Season is upon us, we find ourselves reflecting on the past year and on those who have helped to shape our business and our life in a most significant way. The year found us working among extraordinarily talented professionals, as well as cherished and dear friends. We treasure these memories and relationships and we THANK YOU sincerely for touching our lives. We look forward to working with each of you in the year to come.
We wish you a Very Happy Holiday Season and a New Year filled with peace and prosperity.
“Here’s to the corkscrew – a useful key to unlock the storehouse of wit, the treasury of laughter, the front door of fellowship, and the gate of pleasant folly.”
(From the wine list of Commander’s Palace, New Orleans, LA)
A battle rages over whether or not a young culinary apprentice should attend a prestigious culinary school or train his way through the ranks of the world’s leading restaurants. That decision was made for Chef Jordan Lynn at an impressively young age, when he was given the opportunity of a lifetime to mentor with a culinary master.
A veteran of several local Phoenix kitchens by his early twenties, Lynn was tapped by La Grande Orange as the sole apprentice of Italian Gelato Master, Moreno Spangaro’s, intensive, old world recipes and techniques. “Maestro Spangaro” was recently led to return to his family in Italy, leaving behind what had become a phenomenon of culinary artistry. Mr. Spangaro, after years of break-in’s to his business to discover recipes and secret traditions, selected one individual to tutor in this very precise art. Lynn, having manned the kitchens at next door’s La Grande Orange Grocery, was a regular of the shop, as well as a friend and fan of Mr. Spangaro. As La Grande Orange owned the lease that Spangaro was vacating, it provided the perfect marriage.
The lessons Spangaro offered were irreplaceable. They were also completely from memory, as Mr. Spangaro, in an effort to closely guard all of his secrets, had never committed a single recipe to paper. And neither would Lynn. The lessons of the old world would be taught in an old world manner. “The most important lesson that Moreno taught me,” begins Lynn “was that you can focus upon perfection without becoming a psychopath, if you allow it to trickle down to everything else that you do in life. Toward the end my training, Mr. Spangaro would repeat, ‘You’ve got all of these skills, but making a great product now is only the beginning.’”
A veteran of several of the Phoenix locations of La Grande Orange, Lynn was in the kitchen at the young age of fourteen. Says Lynn, “None of the kids my age were working. I was washing dishes, wet and dirty, but these talented chefs took me under their wings and taught me a craft. I found myself ingrained in this industry even before I realized I was interested in it. Now, of course, it is my obsession.”
Lynn brings to The Misfit a young chefs passion for all things fresh – product and creativity. Fortunately, his new position arrives only steps from one of the country’s leading farmer’s markets. With a large percentage of the menu dedicated to the offerings of twice weekly trips to the market, Lynn is thrilled by the possibilities, adding “We are fortunate here that the clientele of the Misfit allows for both those that love a great burger, and those that are longing for a lighter, vegetable centered option. It offers a chef a very exciting playground.”
Will the infamous gelato make the trip to Los Angeles, as well? When La Grande Orange sent Lynn to be mentored by Spangaro, the company become the sole heir of all of Mr. Spangaro’s closely guarded secrets. Renamed Grateful Spoon Gelato, “it will always remain exactly the same,” says Lynn. “I was only taught one way to make it, and that will always be the only way that it is made. And yes, it is on my menu now.”
The Misfit Bar | 225 Santa Monica Boulevard
Santa Monica, CA | 90401
Downtown’s TAKAMI SUSHI RESTAURANT once again proves that good deeds are best performed when they originate from the heart. The entire staff of TAKAMI will sponsor a Holiday Toy Drive to benefit area children and families in need. This year, however, TAKAMI makes it both easy on the conscience and the wallet. Through Christmas Eve, guests arriving with one unwrapped toy of $10 value (or more!) will receive $25.00 OFF their lunch or dinner bill. (the small print: one toy per couple, with minimum $50 purchase.) Last year, the TAKAMI toy drive netted two truckloads of goodies. Our charity recipient this year serves over 150 families experiencing extreme medical and financial crises. The TAKAMI family hopes to far exceed last years’ collection of toys and good will.
The venerable LOLA’S on Fairfax has teamed up with The Cirque du Soleil for the month of December to benefit Circus founder, Guy Laliberte’s philanthropic group – the One Drop Foundation. He and Loren Dunsworth (Lola’s owner, and creator of the famed APPLE MARTINI that filled every bar menu in America for a decade!) are Canadian expats, as well as dear, old friends.
Together, they have created the IRIS MARTINI , which will be sold throughout the month of December, with ONE HUNDRED PERCENT of all sales to fund the One Drop Foundation. As well, discounted tickets to IRIS will be available for all LOLA’s guests. This offer will be available into the foreseeable future. (the small print: IRIS discount available with any brunch or dinner purchase.)
The East side’s CITY SIP WINE BAR, fresh from an interior make over by designer Troy Silva, rejoins forces with The Green Beacon Foundation for the holiday installation of FOOD FOR THOUGHT, a seasonal supper that will sponsor the Sustainable Economic Enterprises of Los Angeles, a non-profit community development corporation that has initiated the Veggie Voucher Program. This program allows low income shoppers to buy more fresh fruits and vegetables directly from the growers at the Echo Park Farmer’s Market.
Tis The Seasonal Supper will feature a four course meal created by Chef Gloria Felix of Reservoir Restaurant, along with wine pairings by City Sip’s Nicole Daddio. This special dinner is Sunday, December 11, 2011, 7pm GBF Home Tour, 8pm Dinner. $68.00 pp. (the small print: One Hundred Percent of proceeds go to Veggy Vouchers and local farmers.)
For more information or to make reservations, please visit www.greenbeacon.org or call 213.483.9463.