DESIGNER TROY SILVA PLANTS A SLICE OF THE BIG APPLE IN HOLLYWOOD

Saint Felix Hollywood June Debut Brings Mix of Art & Dining

LA based designer Troy Silva has transported a haute vision of New York City chic to Hollywood’s Cahuenga Boulevard.  On track for a late June grand opening, St Felix Hollywood promises to add a unique, thought provoking environment to the Los Angeles dining scene.

 

 

 

 

 

 

 

 

 

Silva created a series of “green” art installations throughout Saint Felix Hollywood, re-purposing existing weathered outdoor flooring, as well as salvaging innumerable antiques, statuary, and furnishings for a series of art installations that dazzle from entrance to exit.

Setting a demonstrable tone of “sexuality and sacrilege,” one enters under the watchful guise of the “angry nun,” casting judgment upon arrivals, as well as the debauchery in which they are clearly about to partake.  Immediately, one is engaged by a video installation of burlesque dancers projected onto two large globes, the first of many such vintage video installations that celebrate this Hollywood locale.  Additional installations include a mountainous mast of Gun Metal Wall Sconces, dispersing and diffusing light and shadow; a vibrant wall of reclaimed and refurbished antique NYC ceiling tiles; large sculptures, burned and dipped in liquid rubber; and an over sized brick movie screen, projecting an eclectic montage of Hollywood cult classics, from the brazen to the bizarre.

Significant is the recent announcement of a public pedestrian walkway that will link each of the restaurants and nightclubs along Cahuenga Boulevard.  Projected for completion mid-summer, the enclosed alleyway between Hollywood Boulevard and Selma will allow open air drinking and dining, as well as a lushly landscaped gateway that connects each of the businesses, envisioning a European aesthetic with the city lights and neon on bright display for all to enjoy in the California dusk.

As Silva nears final completion of design details, press design preview events are currently scheduled for June 23, with more details to follow.

 

ABOUT TROY SILVA

To enter the world of Troy Silva is to inhale the fragrance of the exotic.  An acclaimed exterior landscape designer, the striking work of Silva may be enjoyed via the residential and work space of a veritable who’s who of celebrity and power broker, A-list clients.  As founder and lead designer of the Urban Nature product line, Silva offers a luxe line of live plant container gardens and living sculpture arrangements.  Committed to a green, eco-lifestyle, the artistic offering of Urban Nature seamlessly harmonizes the demands of a discriminating clientele with those of Mother Earth.  The Urban Nature product line may be viewed by the general public in conjunction with the haute Beverly Boulevard design studio, Twentieth.  In response to client requests of recent years, Silva has cultivated a devoted clientele for interior design projects, as well, effortlessly shifting the focus of his studio work to include celebrity homes, boutique hotel developments, restaurants and nightlife projects.   Soon to debut in Hollywood, Silva will re-imagine the restaurant space at 1600 North Cahuenga Boulevard, re-named Saint Felix Hollywood.  As well, high profile celebrity garden projects, and a fashionable Las Vegas hotel project will be unveiled in the coming weeks.  Silva currently works and resides amid the Avenues of Art and Design in West Hollywood, California. www.troysilva.com

 

Saint Felix Hollywood is owned and operated by the Los Angeles based Libertine Group, which also owns and manages Saint Felix West Hollywood and Fubar.  Including partners Jay Krymis, John Arakaki, and Christian Leibfried, the trio has tapped Chef Brain Vacarella who is planning an accessible menu that encourages a social and communal dining experience, including Kobe Beef Sliders, and specialty house salad preparations.  Saint Felix WeHo has been named Best Happy Hour by area Yelpers, and will bring the market cocktail program behind the bar of the new Hollywood location, offering a large list of creative and unique cocktails that utilize the infamous Hollywood Farmer’s Market, just up the Boulevard.  Says Arakaki, “we envision an east coast aesthetic, complimented with the glam and excitement of Hollywood.”

Saint Felix Hollywood | 1600 N. Cahuenga Boulevard | Los Angeles, CA | 90028

323.469.5001 | Facebook: St. Felix | website pending

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JOAN LUTHER an appreciation

The stories were endless.  And funny.  And fascinating.  And sometimes even true.

The lessons were generous.  And important.

The friendship was a gift.

Joan Luther was the first lady of restaurant PR in Los Angeles, her reign encompassing celebrity reports for Hedda Hopper to the latest incarnation of Joe Pytka’s Bastide.   She knew everyone.  And everyone knew Joan.  She launched an entire industry and tutored many of those that now call hospitality public relations their career, including myself.

Joanie was always willing to share – a conversation, an update,  a juicy tidbit of gossip, or a word of advice.  When in her presence, one listened, admired, and respected.  I was fortunate to enjoy her company and wisdom often, whether solicited or “offered.”   Her raspy voice would take my call immediately – every time, with no topic off limits, and no limits on her time or commitment.  Her passion inspired, even during the most difficult of circumstances.  Her friendship was always sincere.

Joan refused to retire.  Instead, she provided a rare glimpse into the life force of a woman driven by the love of her profession.  And her beloved Scotties.

Thanks for the memories, Joanie.  There will never be another you.

 

 

 

 

 

 

 

 

 

THE LOS ANGELES MAGAZINE PROFILE OF JOAN LUTHER (P 66)

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