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OF THE WORLD’S GREATEST BARTENDERS

Andrew Meieran’s RADIO ROOM AT THE EDISON:     

“Celebrating Manhattan”

Tuesday, July 13 brings the return of Radio Room to downtown’s ultimate pleasure palace, The Edison.  In celebration of the impending debut of The Edison New York City, Radio Room brings the tastes of Manhattan to downtown Los Angeles with a new and unique offering.  Edison COO Barbara Jacobs and Director of Spirits Joseph Brooke have selected one of their favorite haunts for upscale Manhattan cocktail innovation – WARD III – and have delivered the entire trio of Owner / Bartenders to The Edison for one extraordinary evening of mixology miracles.  Says Edison owner Andrew Meieran “Ward III excels at the exact same philosophy that we strive to achieve at The Edison.  It is all about the experience and the history, but primarily it’s about having fun.  I love the Ward III approach to experimentation and quality…of adding a heightened dimension to a night out.  They realize that the evening is about social engagement, not just the cocktail.”

And, the New York Press agrees:

New York Magazine
Where to Drink Issue 2010: Cocktail Den

Serious Eats NY
“Ward III…is a bar without equal in New York City. One that, quite honestly, deserves even more praise than it’s attracted.”

New York Magazine
“(The Partners) work the bar with ruthless and mesmerizing skill.”

Paper Magazine
Bar of the Week …”any libation your imagination can conjure.”

Tasting Table
“Ward III’s bartenders excel at creating bespoke drinks based on whatever suits your mood.”

H-Monthly
“Ward III is something remarkable, something ingenious and kinda mind-blowing all at the same time.”

Shecky’s
“…a lovely TriBeCa tavern that stands out impressively in a neighborhood chockablock with lovely taverns.”

CitySearch
“The first-rate bartenders hail from cocktail paradises Grace Bar, Ella, the Odeon and Macao Trading Co.”

Thrillist
“…fix me that drink from that time with that stuff.”

Martini Boys
“These guys know how to make a drink…”

Metromix
“…the bar’s vibe is more casual-comfortable and ‘vintage Tribeca’ than Intimidating Cocktail Palace.”

eateryROW
“…the bacon dates were, with all honesty, holy-s*** amazing…” 

The Edison is proud to introduce

the visiting bar men of Ward III, NYC:

Michael Neff

Born and raised in Southern California, Michael Neff discovered the bar business in Seattle and has been behind the stick ever since. A journeyman bartender, Mr. Neff has opened ten bars in three States, either as Bar Manager, Team Member, or Consultant. His current project, Ward III in Manhattan, is the culmination of fifteen years creating cocktails. He and his partners have been featured in numerous publications, including Time Out New York, Paper Magazine, New York Magazine, The Village Voice, and H-Monthly.

Kenneth McCoy

Mr. McCoy was literally raised in the New York bar business; his father owned four bars in Manhattan in the 70′s and 80′s, and Kenneth began his career working in them. With over eighteen years in the business, he has worked at some of the most renowned spirits bars in New York, including The Bridge Cafe and Dylan Prime. Currently a partner at Ward III in Tribeca, Mr. McCoy is quickly gaining notoriety for his brown-spirit cocktails, particularly those made with Single Malt Scotch. This year, he holds the title of Iron Bartender 2010, which he intends to defend at next year’s New York Whiskey Live.

Abdul Tabini

Born in Casablanca, Mr. Tabini immigrated to New York City and procured a position as Barback at one of New York’s most storied bars, The Odeon in Tribeca. Within six months, he had earned the title of Bartender, and spent the next fourteen years as The Odeon’s primary bartender and mixologist. He currently brings his years of experience to Ward III, where he is a co-proprietor with Mr. Neff and Mr. McCoy. His cocktails have been featured in books and articles, and he has won cocktail competitions with Stoli Ohranj, Gran Marnier, and 10-Cane Rum. 

Live Musical entertainment for this special New York edition of Radio Room features Paulie Cerra and his Jazz Orchestra.

 
RADIO ROOM AT THE EDISON

“Celebrating Manhattan”

Tuesday, July 13, 2010

8pm

$10 cover

For Pre-Sale (No Wait) Tickets, please visit www.EdisonDowntown.com

108 W. 2^nd Street | Los Angeles, CA | 90012 | 213.613.0000 

 Please visit our guest bartenders at Ward III

On Tuesday, September 1 DCPR learned that the burial reception for pop icon Michael Jackson would be located at Pasadena’s Villa SORRISO Restaurant. One of three restaurants owned by Jack Huang, Villa has long been considered a private retreat by the Jackson family. The implications of Villa hosting such an event, however, were mind boggling.  Furthermore, the entire event was to be planned in complete secrecy.  All in less than 72 hours.

An event of this caliber arrives once in a lifetime for both restaurant  and PR firm.  Clearly, the eyes of the entire world would be upon this event.

The city of Pasadena was notified, as well as all local law enforcement agencies.  The logistics of the event were staggering.  Two hundred-fifty guests, all arriving immediately following the service at nearby Forrest Lawn.  Security would be foremost, with the actual planning of the event immediately leaping into over time.

As DCPR was bound to the privacy constraints of the estate, no press was to be contacted. Planning for the event consumed every minute of every day.

Approximately fifteen minutes following the contractual agreement between the estate of Mr. Jackson and Villa SORRISO – signed ONE DAY before the event – TMZ called the restaurant.  Now released from all restrictions of privacy, the public relations aspect of the event laeped into overtime.

 

Of utmost importance to the owners of Villa SORRISO was that proper respect be shown to the occasion and to the Jackson family.  No private details were to be released to the press.  Only the time, location, and pictures of the space were to  be offered, in addition to the following statement:

“Members of the Jackson family have been valued guests of Villa SORRISO and Bar Celona for many years.  We are sincerely touched and flattered that they are entrusting us with such an important gathering of friends and family.  In respecting the privacy of the Jackson family, however, employees and management of Villa SORRISO and Bar Celona will be offering no public comments whatsoever.  The ‘Celebration of Life’ scheduled for Thursday, September 3 is by invitation only, and will be closed to all public access.  Please direct all media inquires to DAN COX for public relations | 323.481.0983 | DAN@DANCOXPR.COM.”

Within a period of twenty four hours, however, that information had been released to hundreds upon hundreds of local, national and international press outlets.  All business telephones were redirected to quiet offices, where a bank of operators could field calls from around the globe.  The offices of DCPR granted tours to television crews from around the world prior to the event, with online and print articles arriving immediately at a rate of approximately one dozen per minute.  That estimate is merely the alerts that were forwarded to our office, with actual press hits numbering into the thousands during that same period.

Thursday, September 3, 2009.

The burial of The King Of Pop, Michael Jackson.

The guests invitations, all created by hand, included a message at the bottom of the invite:

Reception to follow.  Villa SORRISO Restaurant.  Pasadena, California.

Approximately 750 photographers and journalists from around the world lined the streets just across Colorado Boulevard, representing every celebrity news agency in the United States, CNN, the AP and every LA based paparazzi agency.  Although historically large and tragic fires raged within miles of the restaurant, the skies were suddenly cool, calm, and clear.

While awaiting our guests arrival, DCPR and the management of Villa SORRISO walked across the street and met many of the journalists that had waited patiently for hours and hours.  Television trucks, antennas extended, lined the Boulevard for blocks.  Photographers and paparazzi were corralled by local police behind retaining walls across the Boulevard.  In addition, thousands of Michael Jackson fans lined the Boulevard in all directions.

 

 

 

 

 

 

Guests began arriving at approximately 10pm.  This would clearly be a very late evening.

The event, “A Celebration of Life,” was a complete success.  Guests arrived easily, unencumbered by traffic or photographers.  The Jackson family was allowed to relax in complete privacy, amongst family and trusted friends and associates from the world of entertainment.  A “Who’s Who” of the life of Michael Jackson arrived to pay respects to the family.  Dinner was served.  Guests were at ease.  Memories were shared and cherished.  The life and career of one of America’s most prolific and historic entertainers was remembered and celebrated, all the while maintaining the dignity of this solemn occasion.

It will take weeks, if not months for the entirety of the press to be assembled for Villa SORRISO.   Print media, television, and radio the world over came together in historic Old Town Pasadena for a once in a lifetime event.  Press mentions will likely extend into the tens of thousands.  And through it all, the staff and management of Villa SORRISO provided long time valued customers the respect and privacy that such an event demands.  That is, quite possibly, the greatest accomplishment of all.

Villa SORRISO is located at 168 West Colorado Boulevard in Pasadena, California | 626.793.2233 | www.SORRISOpasadena.com.

UPDATE:  Today, the management and staff of Villa SORRISO remember fondly the integral role that they played in the remembrance of the artist, Michael Jackson.  Dozens of scrapbooks have been assembled by artists, archivists, and professional clipping services, which will be enjoyed as the staff pauses together today to reflect and remember, along with family and friends of the Jacksons.  The press clippings numbered into the hundreds of thousands, with internet, television, cable and radio coverage of the restaurant extending into untold millions.   The whole world was watching.

THE MANSKE TEAM REUNITES

For One Night Only

Walter Manske: The Breadbar Hatchi Series

For one night only, the team that brought hordes of foodies rushing into downtown’s hidden recesses returns.  Acclaimed Chef Walter Manske, Barman & Neve Ice protégé Michel Dozois, and Sommelier Adam Vourvoulis will together create an evening of dining enjoyment.  A whirlwind departure from the predictable, here is the first sneak peek of Thursday evenings’ menus:

Around the world in Eight Dishes

Mexico

Yellowtail ceviche, jalapeno, tomatillo sorbet

Thailand

White corn curry soup, mussels, coconut tapioca

Spain

Santa Barbara spot prawn, garlic, sherry

Vietnam

“Banh Mi” pig’s feet sliders

Italy

English pea ravioli, soft egg, Parmesan

France

Tarte flambe, caramelized onion, bacon, gruyere

Philippines

Leche flan, pandan, coconut sorbet

Japan

Chocolate fondant, Bing cherries, black sesame ice cream, green tea

Bread Bar Epi

with French Echire butter 3

with foie gras butter 8

 

And, the cocktail pairings, created by Michel Dozois, featuring Neve Luxury Ice:

Untamed Cherries

A delightful summer drink, made with freshly squeezed lemon juice, cherries,  and yellow chili peppers, mixed with an amazing organic rum – Crusoe from the Greenbar Collective,  Served on a giant Névé rocks ice cube.

 Evan’s Julep

You’ve probably heard of the Mint Julep, well, this is its’ more tropical cousin.  A little mango to smooth out a long day, and some amazing Evan Williams Bourbon to soften the edges.

Hidden Secret

So you haven’t had a long day? Well please share your secret with us Then, enjoy a slightly daring concoction, served on Névé Collins cube that chills the drink from top of glass to bottom.  It includes freshly squeezed lemon juice, grape tomatoes, maraschino cordial, and True organic Gin. It will surely liven things up.

On June 24^th, BREADBAR | Century City and Ironnori welcome Walter Manzke and his suite of 8 dishes, Around The World. Formerly the executive chef at Church + State, Manzke has worked in some of the most renowned kitchens of Europe and America. Among them were Le Louis XV in the Hotel de Paris, Monte Carlo under Alain Ducasse, Spain’s famed high-tech training ground, el Bulli, under Ferran Adrià, and Patina in Los Angeles, where Manzke developed his signature style under the guidance of Joachim Splichal and earned the restaurant three stars from the Los Angeles Times.  In addition to re-opening Bastide in 2006, Manzke also opened three successful restaurants in Carmel: Bouchee, Cantinetta Luca, and L’Auberge Carmel, which was one of Gourmet’s Top Fifty Restaurants in America in 2006.

This event is sold out. For wait list information,

Please dial (310) 277-3770

For press, please contact DAN COX for public relations

323.481.0983 | DAN@DANCOXPR.COM